What is the definition of Standards Research?

Standards research is like the secret sauce that makes the mundane seem like a gourmet meal. It's all about establishing the 'rules of the game' in a particular field, ensuring everyone plays by the same, often absurd, guidelines. It's the process of figuring out what's 'normal' and then tweaking it to make it more... acceptable.

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Now, here's an edgy example: "Standards research revealed that the 'perfect' cup of coffee is actually just a thermally induced hallucination, and we must all accept this existential crisis of caffeine dependency."